You’ve defined your products and services, but now comes the moment of truth: figuring out if they can actually make money. This is where you bring your plans to life by connecting your budget to your income streams. It’s a critical step that moves you from a concept to a viable business model. Step 1: […]
The Financial Foundation: Linking Your Budget to Your Income Read More »
When you have a business idea that looks promising, the next step is to create a budget. But a single, rigid budget can often feel like a shot in the dark, leaving you with little flexibility. A better approach is to create not one, but three distinct budgets. This simple method, which I often recommend
Beyond the Basics: The Three-Budget Method for a Strong Business Plan Read More »
Title: Rate Cards vs. Packages: How to Price and Deliver Your Services Once you’ve clearly identified your product or service, the next crucial step is determining how you’ll present it and get paid. This can be one of the most challenging decisions for a business owner or freelancer, but understanding the two most effective pricing
Rate Cards & Packages: How to Price and Deliver Your Services Read More »
Determining the right price for your product or service is one of the most critical decisions you’ll make as a business owner. It’s easy to fall into the trap of guessing or simply picking a number that feels right. However, a more strategic approach can give you a significant competitive advantage. The best way to
Beyond the Guesswork: Using a SWOT Analysis to Price Your Product or Service Read More »
A business plan is a great tool to evaluate an idea to see if you can make money with it. This does not have to be a long complicated, 40-page corporate document. In fact, the most useful business plans for startups and small businesses are often short, clear, and easy to update. In this guide,
Title: From Idea to Income: The Power of a Half-Day Business Plan So you have a business idea. It’s exciting, it’s promising, but where do you even begin? Many people get caught in the trap of thinking they need a massive, detailed, 50-page business plan just to get started. The truth is, that kind of
From Idea to Income: The Power of a Half-Day Business Plan Read More »
This study advanced the understanding of consumers’ attitudes toward Internet advertising and the effects of attitudes on a brand, attitudes toward a website, and behavioral intention. Automobile dealers that do not understand the persuasive nature of text messages placed on their websites may not be creating the most effective websites possible (Pariera, 2009; Blanco, Sarasa,
Internet and Advertising The Internet is used as a tool by many companies to advertise, market, and interact with consumers. Advertising expenditures in 2010 were reported to be $26 billion for Internet advertising, $22.8 billion for newspapers, $22.5 billion for cable television, $17.6 for broadcast television, and $15.3 for radio (Worden, 2011). Internet advertising dollars
Growth of Consumers on the Internet The Internet is highly used as a social and personal outlet. The World Bank calculates that slightly less than 80% of the population of the United States is active Internet users (World Bank, 2009). The Internet has several functions identified in research including (a) a means to communicate with
Motives Abraham Maslow was a psychologist who developed a hierarchy of needs that divided human needs into different levels (Maslow, 1943). Needs are a biological and psychological motivation that drive impulses and actions. People need to satisfy their basic needs to move further up the hierarchy (Maslow, 1943). According to Hawkins (2010), Maslow’s hierarchy is
